We’ve come a long, long way since the men’s grooming market came to the fore. Fifteen years ago brands started to entice male consumers to add a one-fits-all moisturiser to their nuts-and-bolts personal “care” routine. Today, we’ve become increasingly sophisticated in our choices and personal care goes below the neckline: from manicures and pedicures, to body tanning and hair straightening – all the way down to manscaping. We’ve made a comprehensive guide to everything you need in your grooming arsenal.

Let’s start with the key products you need to keep your peepers bright and the skin around them from creasing like an old paper bag. For the mornings, use a de-puffing roller eye gel to massage away bags and help you feel more awake. Keep some moisturising eye drops on hand to counteract the redness and dehydration caused by fatigue, driving, flying or screen overload.

The classic regime for the face applies to most skin types and all ages. Thankfully these days most brands cater to virtually every skin care concern – oily, sensitive, dry, mature. The basic routine? Cleanse, tone and moisturise twice a day. Toners and facial mists, applied after cleansing, can improve the absorption of whatever you’ll be applying next: cream, lotion or serum. Choose a light daily moisturiser with an SPF to protect your skin from UV exposure. In addition, weekly treatments such as an exfoliating scrub or face mask should be used to increase cell turnover, offer extra hydration or an ultra deep clean. Lip balm, often essential in winter, keeps lips soft, smooth and chap free.

Clean shaven? Get yourself a decent razor. Steel safety razors offer good value for money and reduce your plastic footprint. Where convenience is still king, cartridge razors seem to come with all manner of unnecessary add-ons including extra blades, batteries and vibrating functions: dare to keep it simple. No matter what you opt for, prepping the skin is a must. Shaving after, or during, a shower softens and lifts hair, making it easier to cut. Arm yourself with a hot flannel, warm the blade under the tap and apply a good quality shaving cream or gel to reduce irritation and improve razor glide. Finish with a soothing aftershave balm with skin-healing ingredients like aloe vera.

For the hirsute of face, a specific beard wash and beard oil are essential. The former to cleanse the hair and purify the skin and the latter to no


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