A man’s taste in fragrance is a lot like his taste in music – a subjective affair influenced by everything from where and when he grew up to who he hangs out with. Much like some men prefer Grunge over Grime, some fragrance lovers are going to prefer Gucci Guilty over Givenchy Gentleman.

But in the same way that every decade throws up a few classic albums everyone seems to appreciate, each decade of fragrance has gifted its own olfactory Sgt. Pepper, Parklife or Purple Rain.

Many have achieved hallowed status by being truly groundbreaking, while others have done it a la Ed Sheeran and earned their place in the fragrance hall of fame through sheer number of sales. Others, like Dior’s Eau Sauvage and Hermes’ Terre d’Hermes, have achieved classic status simply because they’re so damned good (think of them as the Prince and Bowie of the men’s grooming world).

The fact that certain scents rise to the top in this way is a godsend for fragrance lovers because it makes wading through the thousands on offer that much easier, narrowing down the field and making it easy to populate your fragrance wardrobe with sure-fire winners. To find the right one for you (or as a gift for someone else) all you have to do is rifle through the back catalogue of greatest hits below.


-Old Favourites

Acqua di Parma Colonia Eau de Cologne Spray


-Stalwarts Of The Sixties

Dior Eau Sauvage Eau de Toilette
-Olfactory Action Heroes

Givenchy Gentleman Eau de Toilette


-Eighties Wonders

Dior Fahrenheit Eau de Toilette


-Fresh Thinking For The Nineties

Davidoff Cool Water Eau De Toilette


Giorgio Armani Acqua di Giò Homme Eau de Toilette


CK One Eau de Toilette

-Noughties No-Brainers

Terre D’Hermès Eau De Toilette

Chanel Allure Homme Sport


-Future Classics

Bleu de Chanel Eau de Toilette


Creed Aventus


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